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Naruto music: FLOW

Friday 23rd November 2012

Tom Smith on one of Naruto’s most recognised bands

FLOWIf you haven’t missed an episode of Naruto, then you’ll most definitely ‘GO!!!’ and ‘Re:member’ FLOW, the band behind the catchy and high-energy fourth and eighth opening themes. Well, now everyone’s got a little older, wiser and stronger as the story progresses through the Shippuden saga, the quintet have decided to return! Their 18th single ‘Sign’ is the sixth opening of the series, featuring in the episodes of box set 11 from Manga Entertainment, and it’s every bit as fun and bouncy as their prior Naruto-based efforts – hoorah!

FLOW’s success through Naruto, as well as from other anime such a Code Geass and Eureka Seven, lead to the eclectic rock band getting noticed across the world. In 2006 they were invited to perform at Anime Fest in Dallas, though, chiefly for Code Geass promotion than that of Naruto, which had only recently began airing in English on Toonami there. By the time the episodes with ‘GO!!!’ and ‘Re:member’ had hit America and the UK, FLOW already had a new album out with entirely new songs, and another ready to drop imminently. Keen to tap in on the group’s ever-expanding following overseas, their label in Japan, Ki/oon Records, decided to release their upcoming album, entitled MICROCASM simultaneously in 44 countries via iTunes (click here for the UK store’s listing).

MICROCASM not only includes ‘Sign’, from Naruto Shippuden, but also ‘CALLING’, the ending theme from HEROMAN, a series created by Marvel’s Stan Lee and produced by studio Bones, as well as 13 other tracks. It was also awarded Best J-Music Album at Japan Expo in Paris in 2011, and lead to the group being invited to the event the following year for their first European performance. Before that they had also returned to the States another three times to promote their music, the album and the anime they had been featured in.

As of the time of writing, Ki/oon decided against releasing FLOW’s follow up album BLACK&WHITE the same way. Released on February 2012, the album managed to peak at number 29 in the Oricon chart – 20 places lower than MICROCASM. Coincidentally, the record didn’t feature a single track from Naruto. Could that be the reason it wasn’t as successful? Were FLOW spending too much time concentrating on the global music market that it made their domestic sales suffer? Or has music consumption methods simply shifted in those two years, leading fans to purchase their music digitally now, as opposed to physically, which is where the data for the Oricon chart is gathered? Who knows for sure, but if you want to show the labels that the world outside of Japan has a place for Japanese music, the best way to do it is by supporting what little is released internationally, and in this case that would be MICROCASM, which is no bad thing, it’s a great album!

Naruto Shippuden Box Set 11, featuring FLOW’s ‘Sign’ is out 26 November on UK DVD from Manga Entertainment.

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Naruto Shippuden Box Set 11

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