Whether you call them voice actors and actresses, or go for seiyu – the Japanese term for the job – there’s one thing we can all agree on; the role tends to be a lot more demanding in Japan than it is in the west, especially so in the world of anime. Take hit music series K-On!for example. When it rocked out on television sets across Japan (and on UK DVD players last year), the show’s voice actresses inadvertently became huge pop stars in the process, literately overnight. Their position as the show’s cast demanded that they also sang the franchise’s theme songs (you can read about it here), and those songs became popular – really popular – and rocketed the seiyu to the top of Japan’s official Oricon charts with the songs that followed.
Manga Entertainment’s latest harem series Sekirei also puts the vocal chords of its seiyu to the test. Its first outing featured several of its talents singing its opening and closing themes. And while the songs didn’t land the voices powering them into the same dizzying levels of pop success as those behind Yui et al., they did manage to get into the top 20 of Japan’s official Oricon charts.
Sekirei: Pure Engagement, the second series of the anime, continues in the same way as its predecessor. Opening theme ‘Hakuyoku no Seiyaku – Pure Engagement’, and closer ‘Onnaji Kimochi’ has the popular voice actresses Saori Hayami (the voice of Musubi), Marina Inoue (Tsukiumi), Kana Hanazawa (Kusano) and Aya Endo (Matsu) back on form, providing the vocals. The combination of their existing fanbases combined with the success of the anime saw the CD single peak at 13 in the charts.
Pinning success on the vocal talents alone would be dismissing the hard work of the composers and arrangers behind the themes. In the case of Sekirei a production company called MONACA was drafted in to supply the music. The outfit was established in 2004 with the aim of filling the entertainment industry (particularly that of video game and anime themes) with deliciously good content. Its name is a pun on that idea; Monaca, if written in kanji, can be read as ‘in the middle of’ but can also refer to a yummy bean-filled Japanese treat popular with kids and adults alike.
Company president, Keiichi Okabe had originally worked heavily with Namco back in the days of the early Tekken and Ace Combat iterations. His connection with the video game giant would continue after forming MONACA, with his team providing music for the likes of Tekken 6, Beautiful Katamari and Ridge Racer 3D. Their involvement in Sekirei was also far from their only dabbling in anime, they were also responsible for the background music of The Disappearance of Haruhi Suzumiya, and themes in High School of the Dead and Lucky Star amongst nearly 100 other titles. So next time you find yourself humming along to a video game or anime song, spare a thought for the composers behind the melodies too, the chances are they’ve penned a number of your favourites without you even realising it.
Helen McCarthy doesn’t trust everyone she meets on the Internet…
High-schooler Keima has absolutely nothing to do with girls. In fact, he has as little as possible to do with any non-virtual scenario. All Keima's attention is occupied by the dreamgirls of the dating sim games he plays online - and there, he never fails to score. In fact, he's known as "the God of Conquest" because no virtual female has ever been able to resist him. But one of the problems of online relationships is that it's easy for the other party to misrepresent matters. Keima finds himself trapped in a life-or-death deal to help Elsie, a cute, incompetent and absurdly named demon, to capture hearts: real ones, beating inside real girls. Having always viewed life as an unwelcome distractions from games, he has to use skills gained online to manipulate it.
God-like schoolgirl Haruhi Suzumiya may well have a near-religious following, but she’s got just as many atheists denying her merits. Matt Kamen embraces his bipolar disorder to examine the vices and virtues of one of the anime world’s most divisive series!
Jasper Sharp reviews a book-length collection on the “God of Manga”
Tezuka’s Manga Life is a scholarly and much-needed attempt to sort out the wheat from the chaff of the Tezuka myth, with its 22 contributors spread over 300+ pages attempting to put the vast output of the prodigious manga artist into context.
Does the future of anime lie on the big screen, and if so, will developments in cinema exhibition technologies redefine its form, content and audiences in the digital age? These are questions many are asking as pundits declare conventional anime’s glory days to be a thing of the past.